How the Beauty Market Can Support Older People

I feel the beauty market is filled with so many products marketed towards younger people in particular, and there’s not enough for people who are older. Skincare, haircare, etc. One person who I can say may be a great representation of the problems of getting older is Brooke Shields. Shields wrote a book titled “Brooke Shields Is Not Allowed To Get Older”. What I’d like to touch on is how this book can help others understand the negative aspects of getting older, and how beauty companies can truly help make skincare, and haircare products readily available for older folks.

Just a little bit on the book Shields’ wrote, it goes into the main issues she has faced like postpartum depression and the backlash she got from other people around her and many other aspects of aging such as menopause. Where I’m getting at is, this book made me see the struggles some older people have to deal with and how it may make them feel in the long run. On top of this, the book made me realize the beauty market can do more to make sure that women who are older feel secure rather than just aiming for the younger look.

In the book, Shields mentions the beauty standards and summarizes what she said, the standards expect mid-aged women and older women to “bounce-back” and recover fast and be the same healthy young woman as before (which is fairly unrealistic and very demoralizing). In the long run, I feel supporting the older community would be the best route because it’ll help with skin care routines and hair care routines which are fairly important. Stuff like menopause can affect a woman very negatively, and growing in age can come with its own negative effects on top of the social stigma around mid-life age.

The beauty market is very competitive, but that’s where Enable comes in. You may be wondering who we are, well we are a brand who specializes in haircare products (mainly shampoo and conditioner). You may wonder, “why does that matter,” we specialize in bottles that are easy to use, simple to open, and the contents inside our shampoos and conditioners are healthy and safe for your hair.

Some of the quality ingredients in our products are:

Hexapeptide-11: Helps with hair growth and strength
Swertia Japonica Extract: Improves scalp health and nourishes hair
Camellia Sinensis Leaf Extract: Rich in antioxidants and helps to protect hair from damage
Sea Buckthorn Oil: Fatty acids & vitamins to soften and smooth
Coconut Taurate: Gentle coconut‑derived cleanser that lifts buildup without stripping