If you’ve ever felt like the beauty industry was speaking over your head, you’re not alone. For decades, brands have targeted the 18-to-35 crowd, leaving older consumers scrambling for products that actually meet their needs. Skincare, haircare, makeup — the shelves are overflowing, but the messaging often feels like it’s whispering: “This isn’t for you anymore.”

Actress Brooke Shields recently made waves with her memoir, Brooke Shields Is Not Allowed To Get Older, and it’s a powerful reminder of just how harmful ageist beauty standards can be. Shields dives into her struggles with postpartum depression, menopause, and the relentless pressure to “bounce back” to the same youthful look she had in her twenties. She writes about the unrealistic expectations placed on midlife women, noting how society demands we appear perpetually young, healthy, and unbothered — a feat most of us can’t achieve.

“Reading Brooke’s book made me realize the beauty market could do so much more to make older women feel seen and supported,” says one reader. “It’s not just about anti-aging creams or hair dyes — it’s about products that respect our bodies and our time.”

This is where brands like Enable Accessible Haircare step in. Enable isn’t just another shampoo and conditioner line — it’s designed for ease of use, accessibility, and hair health, no matter your age. Their bottles feature easy-grip, easy-open caps, perfect for hands affected by arthritis or dexterity challenges, and their formulas are packed with ingredients like:

• Hexapeptide-11: Supports hair growth and strength
• Swertia Japonica Extract: Nourishes the scalp
• Camellia Sinensis Leaf Extract: Antioxidants that protect hair
• Sea Buckthorn Oil: Vitamins and fatty acids to soften hair
• Coconut Taurate: Gentle cleanser that lifts buildup without stripping

Enable is proof that beauty can be inclusive, practical, and effective. By focusing on older women who still want to look and feel beautiful, the brand is filling a gap that mainstream beauty has long ignored.

As Shields reminds us, the social stigma around aging doesn’t have to dictate how women care for themselves. With thoughtful, high-quality products, we can support women through menopause, life transitions, and everyday routines — proving that beauty doesn’t have an expiration date.

Explore Enable Accessible Haircare at enable.shop and see how inclusive design can make self-care feel effortless and empowering.